This program provides an in-depth and
comprehensive introduction to the core essentials of digital marketing.
Validated by the Digital Marketing Institutes Industry Advisory Council, the
learning content is informed and designed by experts and offers learners the
opportunity to gain a globally recognised professional certification. Covered
within this program are the structural foundations of digital marketing,
including strategy & planning, search, social media, PPC, email marketing,
analytics and much more.
Why should I earn this certification?
your career by gaining the latest and most up-to-date digital marketing skills
needed to thrive in today’s ever-evolving digital economy. By becoming a
Certified Digital Marketing Professional, you will be prepared to take up a
more evolved role in the overall marketing field and ensure you know the tools
and skills needed to create a cohesive, effective online strategy. It is also ideal for
small business owners or anyone involved in the planning, implementation or
measurement of digital strategies, along with anyone keen to pursue a career in
An internationally recognised certified
professional badge will also be available for you to display upon on your
Introduction to Digital Marketing
The Introduction to Digital Marketing module
explores how to harness the power of digital within the context of your
organization’s marketing strategy. You will gain an understanding of the core
principles of digital marketing through a foundational introduction to each, be
able to distinguish between traditional and digital techniques, whilst also
gaining insight into creating, implementing and measuring effective digital
Search Marketing: SEO
This explores the concept of search engine optimization and how
you can use key techniques and tools to enhance your website’s organic ranking
on search result pages. Key terminology and technical insights are explored as
you learn how to cultivate an SEO strategy.
Search Marketing: PPC
This Search Marketing module demonstrates the importance of
Pay-Per-Click advertising in driving quality traffic to a website. You will
learn the terminology and technical skills needed to setup a Google AdWords
account, conduct keyword research and run an effective PPC campaign.
Digital Display: Advertising
This module dissects how to create and implement effective digital
display advertising campaign. It covers the core concepts, terminology and
campaign aspects that should be considered whilst establishing, maintaining and
optimizing digital display advertising.
The Email Marketing module discussed how to construct and deliver
an effective email marketing campaign. You will learn how to write engaging
email content, split test email design templates and test varying campaign to
achieve optimal open and click through rates.
Social Media Marketing (Part 1)
The first Social Media Marketing module covers the key concepts
and terminology used in social media marketing and its primary platforms
including Facebook, Instagram, Twitter and LinkedIn. You will learn how to
define goals, set KPIs for your social media campaigns, engage with customers
effectively and ensure you understand the suitability of different social media
platforms for your objectives.
Social Media Marketing (Part 2)
The second Social Media Marketing module expands upon the topics
and platforms introduced in the first. You will understand the challenges
involved in implementing an effective social media strategy for your business
and explore advanced platforms, such as Facebook Insights and Twitter
Analytics, which possess scheduling, managing and reporting features.
This module will enable you to create and deliver effective mobile
marketing campaigns. Explored within this module are the key concepts that
underpin mobile marketing, the value of immediacy, mobility, personalization
and mobile optimization.
The Analytics module will help you develop the knowledge and skillset
required to measure, monitor and optimize digital marketing activity. You will
gain a technical understanding and insight required to build an online
reporting function for your business.
Strategy and Planning
You will understand how to adopt a structured approach to creating
a formal digital marketing plan for your organization or business through this
module. It encompasses budgeting, resource allocation and channel