This certification is ideal for social media specialists, enthusiasts, executives or anyone wanting to
enhance their knowledge in this area. It is designed to help you engage effectively with social media
in an overall digital marketing domain. Validated by the Digital Marketing Institute’s Industry
Advisory Council, the learning content is industry aligned and offers the opportunity to earn a
globally recognized professional certification.
Why should I earn this certification?
An in-demand digital marketing discipline, this certification will provide you with the latest
techniques and tools to effectively engage and influence through social media. A specialist
certification, it focuses on the planning, implementation and measurement of
your social media strategy.
Through dynamic lectures and case studies, social media experts will take you through the latest
techniques for content creation and outreach across all of the core social networks. This will provide
you with practical knowledge of how to create best practice paid and organic social media
campaigns that foster trust and increase sales.
Certified professionals will gain the knowledge and skills needed to produce innovative and creative
social media strategies that resonate and convert for companies of any size. An internationally
recognized certified professional badge will also be available for you to promote on your LinkedIn
The Social Research module will introduce you to the key social media concepts and equip you with
the tools and techniques required to discover everything about your audience, competitors, cultural
and industry trends. You will understand the principles of social media marketing, distinguish
between traditional and social media marketing, understand the dimensions of audience research to
define the needs, wants and goals of your audience and analyze data and extract actionable insights.
This module will introduce the concept of engaging with and acquiring customers using the creation
and sharing of content. It will equip you with the knowledge and skills to resource a content
management function, target your audience, select your platform and make use of social listening
and competitor analysis.
You will be introduced to the concept of content seeding and how to use content effectively over
multiple social platforms. The Content Outreach module will help you acquire an understanding of
how to promote content and the importance of paid promotion for relevant, highly shareable
The Facebook module provides you with a comprehensive understanding of how Facebook works as
a platform for community building, content marketing and brand promotion. This module guides you
through the various aspects of Facebook for Business such as Facebook Ads. You will also be adept in
planning and delivering a Facebook Advertising strategy, including KPI monitoring and ongoing
This module equips you with the knowledge of how Twitter operates and the value it represents for
businesses as a marketing and promotion platform. You will be guided through each step of using
Twitter for Business; from customizing your account to building a profile for your business’ Twitter
page. The Twitter module will also teach you how to target specific demographics when building
The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for
marketing. You will learn LinkedIn-specific features which will help you facilitate campaign objectives
and recognize the importance of having a unified brand presence across company and personal
accounts, use features and tools to set campaign objectives and increase ROI along with running ad
campaigns that reach, nurture and convert customers.
This module will give you core insights into the leading app-based platforms; Instagram and
Snapchat. Going beyond basic features and vanity metrics, you will learn how to navigate each
platform and discover the features that can be leveraged to deliver real measurable results in
unique, creative and interactive ways.
The Social Video module will introduce you to the concept of social video marketing and its growing
importance for today’s online consumers. Focusing on YouTube, you will learn how to leverage the
creative life cycle for audience development and advertising in order to build sustainable
communities for lead generation.
This module aims to empower digital marketers to automate their marketing processes in the areas
of lead management, lead generation, lead nurturing, sales enablement, social media marketing
automation and customer evangelism.
Strategy & Planning
The Strategy & Planning module will teach you how to devise an all-encompassing social media
strategy using the PROPEL strategy model. You will learn how planning, researching, setting
objectives, preparation, execution and learning are the key components of a successful social
strategy and ROI